International Journal of Engineering and Technology

In a highly competitive environment, cost reduction and optimization of the supply chain are more than ever a strategic issue for companies. In this context, the good alignment of the supply chain with the corporate strategy is essential to ensure a high level of performance. The design or the choice of a Supply Chain strategy is determined at the same time by the objectives of the company, but also by the taking into consideration of the environment where the supply chain is inserted. Then, according to the specifications and the request of the customers, the strategies converse between the operational excellence or the customer closeness. This research serves as a model or a theoretical framework supported by experiments through surveys in companies of the United States and Canada for the design of Supply Chain strategies aligned with the strategy of the company.