ABSTRACT

Customer Relationship Management (CRM for short) System emerged in the last decade to reflect the central role of the customer for the strategic positioning of a company. One of the most significant changes in the practice of marketing during the last decade is the shift in emphasis from a transaction orientation customer to the CRM. Now a day’s it is an important edge but now a necessary tool for survival. CRM competence is very important source for enterprises to build and sustain competitive advantage. With the extensive applications in CRM enterprises have plenty of customer data. Main view of CRM is customer understanding, which is properly done will helps to understand customers and thus increases customer life time value. Effectively build CRM will maintain good relationships with customers. Companies have invested or are planning to invest huge amounts to implement CRM strategies, tools and infrastructures inorder to attract and retain profitable customers in today’s increasingly competitive markets. This paper introduces the architecture of CRM based on Domain Driven Data Mining (D3M for short) and with advanced technologies for knowing winning strategies. It also discusses the important steps of designing the data warehouse and describes the meaning of D3M applied to the CRM and finally evolving of D3M to individual service are presented.