ABSTRACT

A theoretical structure focuses on the core areas to be examined, the components, and the apparent interrelationship among each other. Based on the described theories on the previous journal paper (Derivation of Customer Intelligence from Customer Knowledge Management)[18],the conception that is apparent as the most important for the research will be preferred. Every concept has been prepared on the ground of their prospective strengths on the topics of data gathering in CI (Customer Intelligence). The objective is to present a concise preface to the research methodology. The selected research methodology and ways of obtaining the research goal are discussed. It also includes the reliability and validity check methodology to obtain Customer Intelligence (CI).