ABSTRACT

Visualizations are envisioned for presenting the data in the graphical format for the purpose of communicating different data stories in the uniform format, making it easily understandable to the viewers, irrespective of the languages known to them. Several visualization approaches and numerous tools supporting those approaches are undertaken by the organizations to fulfil their visualization requirements. The two key approaches of visualizations are Static visualization and Interactive visualization. The key purpose of both theseapproaches is identical, that is to communicate the data graphically, based on data stories. However, there is vast difference between these two approaches, in terms of several factors, such as input techniques, processing methods and output ways. While the graphic of Static visualization communicates a single data story, the Interactive visualization image allows extracting multiple views of the data storieswhich is subject to change as it is based on various inputs via mouse or keyboard. While static visualization has author driven approach, interactive visualization has reader driven approach, creating it highly interactive. The approach may be selected depending upon the purpose of communication, the target audience and availability of the visualization tool. The purpose of this paper is to present the comparison between Static and Interactive approaches of visualization. In this paper, we also describe overview of the factors influencing the selection of visualizationapproach between Static and Interactive along with the key phases involved before and after visualization.